The Four Virtues:
1. Eternity: Your truck will last a long time if you take good care of it.
2. Joy: It’s fun to get drunk with Wasted Willie Borgess.
3. Personality: The couch sitting on your front porch doesn’t look like the couch sitting on anyone else’s front porch.
4. Assurance: Never let ’em know they got to you.
Billy-Bob Gautama
and,
The Sole Imperative
Compassion: if you’re not an affliction on your neighbors the odds of getting your truck jump-started at need improve greatly.