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	<title>Comments on: riding the line in creative viral marketing</title>
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	<link>http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/</link>
	<description>The Dream Caf&#233; Weblog</description>
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		<title>By: skzb</title>
		<link>http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/comment-page-1/#comment-3723</link>
		<dc:creator>skzb</dc:creator>
		<pubDate>Sun, 26 Oct 2008 01:55:50 +0000</pubDate>
		<guid isPermaLink="false">http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/#comment-3723</guid>
		<description>Jerry @ 8: When Iorich comes out (I&#039;m guessing about a year), if you read carefully, you&#039;ll probably have your answer.</description>
		<content:encoded><![CDATA[<p>Jerry @ 8: When Iorich comes out (I&#8217;m guessing about a year), if you read carefully, you&#8217;ll probably have your answer.</p>
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		<title>By: Jerry Abbott</title>
		<link>http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/comment-page-1/#comment-3722</link>
		<dc:creator>Jerry Abbott</dc:creator>
		<pubDate>Sun, 26 Oct 2008 01:53:26 +0000</pubDate>
		<guid isPermaLink="false">http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/#comment-3722</guid>
		<description>I&#039;m a reader of fantasy, and I agree with Jennifer Evans that hints &quot;all over the place&quot; is the way to go. However, it&#039;s important to avoid contradictions, unless they can be explained as &quot;honest mistakes&quot; made by Good Characters who have incomplete information, or as &quot;lies&quot; told by Bad Characters who hope to deceive the good guys. Decoys and false leads are acceptable, up to a point, as long as there&#039;s a reason for them that works in context of the story.

However, STEVE, there&#039;s something I&#039;d like to know about who was and who wasn&#039;t at Deathgate Falls when Zerika either &quot;leaped into history&quot; or &quot;made her descent.&quot;

In Taltos, Morrolan said that he was there, helping to fend off a bunch of bandits.

But in Viscount, Morrolan was somewhere else at the time (either at or enroute to his ancestral estate). Tazendra was the sorceress at Deathgate falls, in the company of Piro and some others. We have Parfi&#039;s word on the matter.

One of them, however, isn&#039;t telling us the truth. Which of them is correct?</description>
		<content:encoded><![CDATA[<p>I&#8217;m a reader of fantasy, and I agree with Jennifer Evans that hints &#8220;all over the place&#8221; is the way to go. However, it&#8217;s important to avoid contradictions, unless they can be explained as &#8220;honest mistakes&#8221; made by Good Characters who have incomplete information, or as &#8220;lies&#8221; told by Bad Characters who hope to deceive the good guys. Decoys and false leads are acceptable, up to a point, as long as there&#8217;s a reason for them that works in context of the story.</p>
<p>However, STEVE, there&#8217;s something I&#8217;d like to know about who was and who wasn&#8217;t at Deathgate Falls when Zerika either &#8220;leaped into history&#8221; or &#8220;made her descent.&#8221;</p>
<p>In Taltos, Morrolan said that he was there, helping to fend off a bunch of bandits.</p>
<p>But in Viscount, Morrolan was somewhere else at the time (either at or enroute to his ancestral estate). Tazendra was the sorceress at Deathgate falls, in the company of Piro and some others. We have Parfi&#8217;s word on the matter.</p>
<p>One of them, however, isn&#8217;t telling us the truth. Which of them is correct?</p>
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		<title>By: Andrew Plotkin</title>
		<link>http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/comment-page-1/#comment-3298</link>
		<dc:creator>Andrew Plotkin</dc:creator>
		<pubDate>Thu, 09 Oct 2008 02:42:41 +0000</pubDate>
		<guid isPermaLink="false">http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/#comment-3298</guid>
		<description>The lesson of the ARGs is that people, working together, will find *everything*. I really wouldn&#039;t worry about that.

That&#039;s not the same as saying that the maximum number of people will get involved. Your reader/contributor community may wind up being voracious, but hard for newcomers to push into. (I didn&#039;t get into any of the well-known ARGs on day one, and I always wound up looking at them as an outsider, feeling like I could never possibly catch up. This is even true of collaborative RPGs like Nocturne Alley, where the only audience involvement is reading posts and discussing them.)

My first hint of your big-whatever-it-is was this very blog post, which I first saw this afternoon. I immediately did some Googling, and found your AE2008 presentation. That had a big pointer to a web site (yes I&#039;m intentionally being nonspecific here) and I (plus friends) were able to follow it out from there to find the Twitter feed.

So, there: I feel like I have Found It. Of course I have no idea whether I&#039;ve found *all* of it (who says there&#039;s only one Twitter feed?) Plus, I spent several minutes staring at the &quot;gfire music&quot; web site, trying to decide if it was something real or an ARG element! (&quot;ATX&quot; is not *obviously* a real-world locale, to us East Coasters...)

(My further bloggery on this subject -- which is spoilery for all the URLs I found -- is up at http://gameshelf.jmac.org/2008/10/alternate-reality-fiction.html . Do I get &quot;first outside blog post about the project&quot;? :)</description>
		<content:encoded><![CDATA[<p>The lesson of the ARGs is that people, working together, will find *everything*. I really wouldn&#8217;t worry about that.</p>
<p>That&#8217;s not the same as saying that the maximum number of people will get involved. Your reader/contributor community may wind up being voracious, but hard for newcomers to push into. (I didn&#8217;t get into any of the well-known ARGs on day one, and I always wound up looking at them as an outsider, feeling like I could never possibly catch up. This is even true of collaborative RPGs like Nocturne Alley, where the only audience involvement is reading posts and discussing them.)</p>
<p>My first hint of your big-whatever-it-is was this very blog post, which I first saw this afternoon. I immediately did some Googling, and found your AE2008 presentation. That had a big pointer to a web site (yes I&#8217;m intentionally being nonspecific here) and I (plus friends) were able to follow it out from there to find the Twitter feed.</p>
<p>So, there: I feel like I have Found It. Of course I have no idea whether I&#8217;ve found *all* of it (who says there&#8217;s only one Twitter feed?) Plus, I spent several minutes staring at the &#8220;gfire music&#8221; web site, trying to decide if it was something real or an ARG element! (&#8221;ATX&#8221; is not *obviously* a real-world locale, to us East Coasters&#8230;)</p>
<p>(My further bloggery on this subject &#8212; which is spoilery for all the URLs I found &#8212; is up at <a href="http://gameshelf.jmac.org/2008/10/alternate-reality-fiction.html" rel="nofollow">http://gameshelf.jmac.org/2008/10/alternate-reality-fiction.html</a> . Do I get &#8220;first outside blog post about the project&#8221;? :)</p>
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		<title>By: riding the line in creative bviral marketing/b</title>
		<link>http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/comment-page-1/#comment-3286</link>
		<dc:creator>riding the line in creative bviral marketing/b</dc:creator>
		<pubDate>Tue, 07 Oct 2008 09:52:11 +0000</pubDate>
		<guid isPermaLink="false">http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/#comment-3286</guid>
		<description>[...] Viral Marketing How To Tips and Real Life Examples of Good Viral Marketing wrote an interesting post today onHere&#8217;s a quick excerpt [...]</description>
		<content:encoded><![CDATA[<p>[...] Viral Marketing How To Tips and Real Life Examples of Good Viral Marketing wrote an interesting post today onHere&#8217;s a quick excerpt [...]</p>
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		<title>By: kit</title>
		<link>http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/comment-page-1/#comment-3284</link>
		<dc:creator>kit</dc:creator>
		<pubDate>Tue, 07 Oct 2008 06:23:06 +0000</pubDate>
		<guid isPermaLink="false">http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/#comment-3284</guid>
		<description>I had a great time talking to Siun about it tonight, who as you know is one of the first to join the twitter feed. Her reactions were rewarding in telling me we&#039;re getting some of it right -- she told me about seeing the invite to join a strange feed, and looking into it, not really understanding what it was, but being intrigued. She told me the project is already encouraging her to consider the idea of play (including roleplay) again, and she is eager to explore deeper into the little world we&#039;ve created through this mysterious little entry point.

The question remains -- how do we ensure as many people as possible can have that experience?</description>
		<content:encoded><![CDATA[<p>I had a great time talking to Siun about it tonight, who as you know is one of the first to join the twitter feed. Her reactions were rewarding in telling me we&#8217;re getting some of it right &#8212; she told me about seeing the invite to join a strange feed, and looking into it, not really understanding what it was, but being intrigued. She told me the project is already encouraging her to consider the idea of play (including roleplay) again, and she is eager to explore deeper into the little world we&#8217;ve created through this mysterious little entry point.</p>
<p>The question remains &#8212; how do we ensure as many people as possible can have that experience?</p>
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		<title>By: Gailmom</title>
		<link>http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/comment-page-1/#comment-3279</link>
		<dc:creator>Gailmom</dc:creator>
		<pubDate>Mon, 06 Oct 2008 21:51:56 +0000</pubDate>
		<guid isPermaLink="false">http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/#comment-3279</guid>
		<description>Always interested to hear your thoughts on creative process....thank you for sharing. :D</description>
		<content:encoded><![CDATA[<p>Always interested to hear your thoughts on creative process&#8230;.thank you for sharing. :D</p>
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		<title>By: Jennifer Evans</title>
		<link>http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/comment-page-1/#comment-3278</link>
		<dc:creator>Jennifer Evans</dc:creator>
		<pubDate>Mon, 06 Oct 2008 21:43:22 +0000</pubDate>
		<guid isPermaLink="false">http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/#comment-3278</guid>
		<description>It&#039;s so tricky!!!  

If you give away too much, they&#039;ll twig too fast, and if you give away not enough, they&#039;ll never get it.   I suppose multiple small hints all over the place would be the way to go.  

You don&#039;t want to make it easy...  but if you lay out hints, and make it fairly clear that to learn more they&#039;ll have to do some searching, when they finally find it all, they&#039;ll feel very gratified and have a boost to their personal self esteem  (look at me, I&#039;m so smart, I figured it out.)

I bet that if it works, it would be like writing a thriller or mystery novel: that &#039;ah ha&#039; moment in the reader or audience must be like getting very high, or very...  juiced.  

And now, the wait.  Wait for them to find it.  Because once they do, they&#039;ll spread the fun of it all over the place.  Which reminds me of something, but I&#039;ll follow up on that in another forum.  :D</description>
		<content:encoded><![CDATA[<p>It&#8217;s so tricky!!!  </p>
<p>If you give away too much, they&#8217;ll twig too fast, and if you give away not enough, they&#8217;ll never get it.   I suppose multiple small hints all over the place would be the way to go.  </p>
<p>You don&#8217;t want to make it easy&#8230;  but if you lay out hints, and make it fairly clear that to learn more they&#8217;ll have to do some searching, when they finally find it all, they&#8217;ll feel very gratified and have a boost to their personal self esteem  (look at me, I&#8217;m so smart, I figured it out.)</p>
<p>I bet that if it works, it would be like writing a thriller or mystery novel: that &#8216;ah ha&#8217; moment in the reader or audience must be like getting very high, or very&#8230;  juiced.  </p>
<p>And now, the wait.  Wait for them to find it.  Because once they do, they&#8217;ll spread the fun of it all over the place.  Which reminds me of something, but I&#8217;ll follow up on that in another forum.  :D</p>
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		<title>By: Pages tagged "baby"</title>
		<link>http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/comment-page-1/#comment-3277</link>
		<dc:creator>Pages tagged "baby"</dc:creator>
		<pubDate>Mon, 06 Oct 2008 21:31:59 +0000</pubDate>
		<guid isPermaLink="false">http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/#comment-3277</guid>
		<description>[...] bookmarks tagged baby riding the line in creative viral marketing&#160;saved by 3 others  &#160;&#160;&#160;&#160;FloridaGirlDAZ398 bookmarked on 10/06/08 &#124; [...]</description>
		<content:encoded><![CDATA[<p>[...] bookmarks tagged baby riding the line in creative viral marketing&nbsp;saved by 3 others  &nbsp;&nbsp;&nbsp;&nbsp;FloridaGirlDAZ398 bookmarked on 10/06/08 | [...]</p>
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		<title>By: skzb</title>
		<link>http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/comment-page-1/#comment-3276</link>
		<dc:creator>skzb</dc:creator>
		<pubDate>Mon, 06 Oct 2008 21:16:23 +0000</pubDate>
		<guid isPermaLink="false">http://dreamcafe.com/words/2008/10/06/riding-the-line-in-creative-viral-marketing/#comment-3276</guid>
		<description>I&#039;ve noticed the same sorts of problems in writing.  How do you walk the line between giving the reader so much information he feels you&#039;re treating him like an idiot, and so little that he has no clue what&#039;s going on?

For doing it with an entire project, I have no idea.  I imagine a year from now we&#039;ll have a lot better idea of what we should have done or not done.  :-)</description>
		<content:encoded><![CDATA[<p>I&#8217;ve noticed the same sorts of problems in writing.  How do you walk the line between giving the reader so much information he feels you&#8217;re treating him like an idiot, and so little that he has no clue what&#8217;s going on?</p>
<p>For doing it with an entire project, I have no idea.  I imagine a year from now we&#8217;ll have a lot better idea of what we should have done or not done.  :-)</p>
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